Malmö Designer Village will be Scandinavia’s Largest Outlet Village.
A state-of-the-art retail destination for visitors it will include a carefully selected mix of premium international brands, exquisite dining venues and seasonally landscaped gardens, all set within a high-quality environment specially created to provide a stimulating consumer experience.
At Malmö Designer Village, guests will be able to enjoy an outlet shopping and leisure experience that is unparalleled in the whole of the Scandinavian region.
€120 million is being invested in the project, across two phases, to create an all-day shopping and leisure experience. Malmö Designer Village will be Scandinavia’s largest outlet with easy access from European highway E25.
The contemporary, village environment is inspired by Scandinavian design, culture, and local architectural styles. The distinctive shopping streets and landscaped gardens will play host to a programme of seasonal events that will create a unique point of difference, attract visitors, encourage repeat visits, and increase dwell time.
Phase one of Malmö Designer Village is expected to open in Summer 2025 and will be home to six restaurants and cafés, with al fresco dining overlooking the attractive, landscaped gardens, making it an all-day destination. Phase Two will follow in Autumn 2027, creating further significant opportunities for brands to take space in a growing retail destination.
Servicing both greater Copenhagen and southern Sweden, Malmö Designer Village will have 3.8 million residents within 90 minutes travelling time – a larger catchment than any existing outlet in Scandinavia, and 86% higher than the average for outlet centres in all Nordic countries.
With its appeal to local, regional and tourist audiences, Malmö Designer Village is expected to attract over 1.9 million affluent, high spending visitors per year for phase one.
Malmö Designer Village will benefit from a high-spend catchment, with the average purchasing power per capita 21% higher than the European outlet industry average, and similar to Neumünster Designer Outlet or Wertheim Village.
Phase one of Malmö Designer Village is expected to bring in potential expenditure of €408 million, resulting in annual turnover of €82 million and an estimated sales density of €4,600/sqm.
Upon completion of phase two, mature annual turnover is expected to increase to €135 million, which would make Malmö Designer Village the top ranked outlet centre within Scandinavia, and similar in scale to the iconic Roppenheim – The Style Outlets in France. Phase two’s potential visitor expenditure is expected to be in excess of €554 million, placing the scheme in the top 25 per cent of European outlet centres, with an estimated sales density of €5,050/sqm.
Circle of connectivity
Superbly connected, Malmö Designer Village has the potential to service a substantial audience of affluent Swedish residents, as well as Danish and international visitors, with an extensive, high quality outlet shopping experience that they currently lack.
Drive time from Malmö city centre to Malmö Designer Village is just 25 minutes and it’s only 50 minutes from the centre of Copenhagen with easy access via the Öresund Bridge that connects Sweden with Denmark.
270,000 residents in greater-Copenhagen own a Club Bridge Pass, allowing them to cross the bridge at half the usual cost. Malmö Designer Village is already in discussions with the bridge operator regarding concessions and discounts for Malmö Designer Village guests.
Malmö Central Station is an international tourist hub connecting Malmö to other cities and towns:
– Lund: 15 minutes
– Helsingborg 30 minutes
– Copenhagen International Airport: 14 minutes
– Copenhagen city centre: 30 minutes
– Helsingör in Denmark: 70 minutes
There is extended access to and from northern Sweden via the car ferry, 64km away, connecting Helsingborg (Sweden – 30 minutes by car) and Helsingør (Denmark – 70 minutes by ferry and car) and bringing up to 4,000 visitors each year.
Construction of the Fehmarn belt tunnel, which will connect Germany and Denmark, is now underway. It will comprise a four-lane motorway and two electrified rail tracks, meaning it will take only ten minutes to travel from Denmark to Germany by car and only seven minutes by train. This will open Malmö Designer Village up to the whole of continental Europe with the journey time from the north of Germany to Malmo cut to 1½ hours by train and 2 hours by road.
The forthcoming “HH Fixed Link” connecting the cities of Helsingør and Helsingborg is expected to complete the circle of connectivity for tourism and commerce.
Malmö also beneﬁts from an additional 25,000 tourists who arrive via cruises each year.
Malmö Designer Village will be located near the famed Öresund Bridge, which connects two major cities – Copenhagen in Denmark and Malmö in Sweden. 26 million tourists already stay within 60 minutes of Malmö Designer Village each year, accounting for 26% of visitors.
The largest outlet market in Scandinavia
3.8 million residents live within 90 minutes – twice the average for outlet centres in Scandinavia and 86% higher than any other outlet centre in the Nordic region
High spend catchment
The average purchasing power per capita is 21% higher than the European outlet industry average
With its attractive local beaches and the cosmopolitan city of Malmö, second-home tourism is a large market in the region, bringing frequent trips from high-spending Danish, Swedish and Norwegian visitors. Malmö Designer Village is also in close proximity to a large student population at Lund University, Scandinavia’s largest university, with over 47,000 students just a 15 minute bus ride away.