Scandinavia's largest outlet destination
The developer, Rioja Estates, is investing over €120million across two phases in order to attract Danish and Swedish consumers from the substantial, and affluent, local catchment area, as well as international and domestic holidaymakers. The 26,387 sqm scheme features premium retail boulevards with landscaped gardens, restaurants, play areas and coffee shops, all of which will be sympathetic to its contemporary design. Malmö Designer Village will become a place where brands can connect with new customers in a stimulating way as part of a multi-sensory, leisure and shopping experience.
Premium shopping destination
In addition to premium outlet shopping, Malmö Designer Village will be a multisensory experience designed to drive all-day visits from the large catchment area made up of local and regional consumers. Attractive shopping streets, with dining and refreshment areas in beautifully landscaped gardens, will play host to a programme of seasonal events that will create a unique point of diﬀerence helping to attract visitors, encourage repeat visits and increase dwell time.