Malmö Designer Village will be an exemplar outlet destination for Europe, combining an appealing mix of premium, international and new-to-market brands, in a high-quality environment that also features restaurants, cafés, bars, and seasonally landscaped gardens, all sympathetically created to ensure a stimulating consumer experience.

High-spend Catchment

  • 3.8 million consumers from southern Sweden and Denmark
  • 26 million global tourists annually
  • Purchasing power per capita 21% higher than the European outlet industry average.

Drive times to Malmö Designer Village will be just 25 minutes from Malmö, and only 50 minutes from Copenhagen giving it a larger catchment area than any existing outlet in Scandinavia. With so many carefully considered benefits built into its design, including EV charging points for vehicles, landscaped gardens, children’s play areas, and a broad selection of bars, restaurants and cafes, Malmö Designer Village is much more than just a premium shopping experience. Above all, it represents an excellent opportunity for brand partners to reach over 3.8 million consumers from southern Sweden and Denmark, as well as 26 million tourists from around the world, each year, all of whom are within one hour’s travelling time. The high-spend catchment area has average purchasing power per capita 21% higher than the European outlet industry average.

Phase One

  • 18,271 sqm GLA and 2,000 car parking spaces
  • Annual turnover of €82 million
  • Sales density of €5,500/m2

Phase one (April 2026) will see 18,271 sqm of premium, international and new-to-market brands open alongside six dining concepts, 900 sqm of garden and social spaces, 260 sqm of kids’ play areas, and 2000 car parking spaces. Phase one is expected to bring potential expenditure of €408 million, resulting in an annual turnover of €82 million* and an estimated sales density of €5,500/m2 (current values – €6,064 inflated). Upon completion of phase one Malmö Designer Village will be one of Scandinavia’s largest outlet destinations.

Phase Two

  • 26,387 sqm GLA
  • Annual turnover of €135 million
  • Sales Density of €5,500/m2

Phase two (December 2028) will expand the outlet to 26,387 sqm, with the addition of 40 outlet stores and two new dining concepts, and this is expected to increase footfall to 2.5 million per annum, push turnover to €135 million and see sales density rise to €5,500/m2 (current values – €6,685 inflated). On completion of phase two Malmö Designer Village will rank in the top 25% of outlet centres across Europe for visitor numbers, placing it on a par with the iconic Roppenheim – The Style Outlets in France.

Internationally Connected

  • 25 minutes from Malmö 50 minutes from Copenhagen
  • HH Tunnel will link northern Denmark
  • Fehmarn Belt will link northern Europe drastically reducing travel times

Malmö Central station is an international tourist hub and is also connected to local cities and towns including Lund (15 mins via train), Helsingborg, and Kristianstad in Sweden, both of which are 60 mins by train. Other train connections include Copenhagen International Airport (14 mins), Copenhagen city (30 mins) and Helsingör, Denmark (60 mins).

In addition, over 270,000 residents in greater Copenhagen own a club bridge pass for the Öresund Bridge, enabling them to cross the bridge at 50 per cent of the usual cost to enjoy the local attractions in southern Sweden and there are plans to increase this number.

Located just 40km from the scheme the forthcoming HH Tunnel, connecting Helsingborg (Sweden) to Helsingør (Denmark), will further extend the catchment area into the north-east of Denmark.

Construction of the Fehmarn belt tunnel, which will connect Germany and Denmark, is now underway. It will comprise a four-lane motorway and two electrified rail tracks, meaning it will take only ten minutes to travel from Denmark to Germany by car and only seven minutes by train. This will open Malmö Designer Village up to the whole of continental Europe with the journey time from the north of Germany to Malmo cut to 1½ hours by train and 2 hours by road.