Outlet Retail Talks

Copenhagen, 3 October 2025:

From engaging discussions to inspiring insights - Malmö Designer Village's 'Outlet Retail Talks' offered a unique perspective on Northern Europe's largest outlet shopping project.

At the beginning of October, Malmö Designer Village hosted its ‘Outlet Retail Talks’ event at The Lab Copenhagen. The exclusive brand event brought together thought leaders, industry professionals, and guests for an inspiring exchange in a modern and exclusive setting.

In addition to wonderful networking opportunities, fine food, music and drinks the event featured engaging discussions and a lively panel that allowed guests to explore Malmö Designer Village’s vision and market opportunities. Throughout the panel guests were also given unique insights into the largest premium outlet shopping project in the Nordics and its development.

From Left to Right: Kristoffer Engdahl, Distributor Under Armour; Alexander Evans, Head of Retail NN.07; Thomas Reichenauer, ROS Founder & Managing Director; Kristoffer Dahy-Ernst, Editor In Chief Euroman

Engaging Insights

The highlight of the evening was a lively panel discussion exploring the dynamics of the European outlet market. Moderated by Kristoffer Dahy-Ernst, editor-in-chief at Euroman, it featured a range of engaging speakers and industry professionals who generously shared their knowledge, providing exciting insights into the world of outlet businesses, retail and branding.

The panel started with a short speech from Antoine Frey, CEO and Chairman of the Frey Group on the group’s ambitions in the outlet market and on building a European outlet platform.

“Outlets introduce customers to new brands and can turn them into loyal full-price shoppers — a powerful platform that perfectly complements the wider retail world.”

- Kristoffer Engdahl, Under Armour

Discussions on various topics, such as “Creating a Destination Beyond Shopping” and Malmö Designer Village: “Where brands belong” followed. The panel discussion was concluded by opening the floor for questions from guests, creating a lively exchange between the guests and the speakers.

An evening worth remembering

Following the panel discussion, the evening continued with excellent networking opportunities, accompanied by fine food, live music and drinks. The venue’s modern, relaxed setting provided the perfect backdrop for guests to form new connections and celebrate the exciting future of this exciting outlet shopping project.