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Malmo Designer Village

Scandinavia’s largest outlet destination.

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Vision

Malmö Designer Village will provide a unique and unrivalled retail experience for visitors from both Denmark and Sweden. Combining premium branded outlet stores and a diverse portfolio of restaurants, bars, and cafés, it will redefine shopping in the region.

Design

Rioja Estates is investing over €120million in the 26,785m² Malmö Designer Village and, to ensure that the completed project represents the pinnacle of contemporary outlet retail design, it has chosen to partner with experienced outlet architects HMA and award-winning Swedish architects Krook & Tjäder to ensure that Malmö Designer Village pays maximum attention to key design considerations and always remains sympathetic to its surroundings.

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Brand Benefits

Drive times to Malmö Designer Village will be just 25 minutes from Malmö, and only 50 minutes from Copenhagen giving it a larger catchment area than any existing outlet in Scandinavia. With estimated sales densities of €4,600/m² in phase one, and €5,050/m² in phase two, it represents an excellent opportunity for brand partners to reach over 3.8 million consumers from southern Sweden and Denmark, as well as 26 million tourists from around the world, each year.

Community

During construction, Malmö Designer Village will create around 600 jobs and, once it opens, 1500 new jobs in retail, services, and management.

Malmö Designer Village will give the local community ready access to a whole host of environmental and lifestyle benefits including Fast Charging EV points for use by visitors and local residents, areas specifically created to promote health and wellbeing, safe play areas for children and their families, and a series of seasonal events that can be enjoyed either before or after a meal at one of six restaurants and cafes.

Partnerships and joint promotions with other regional tourist destinations, including the neighbouring Galleria Syd and The Barsebäck Resort, will provide further footfall through linked visits

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Team

Malmö Designer Village is being delivered by Rioja Estates – pioneers in the outlet retail sector – in partnership with Osborne+Co, and with support from a team of highly respected professional advisors from the UK and Sweden.