Malmö Designer Village - Benefitting From The Touristic Landscape
Positioned right at the heart of the Greater Copenhagen area Malmö Designer Village finds itself in a unique position - both benefitting and enhancing its surrounding touristic landscape.
Sought after as a holiday and weekend-trip destination, the Greater Copenhagen area, consisting of Eastern Denmark, Skåne and Halland, draws in over 10 million national and international tourists each year generating a remarkable 26 million overnight stays.
The touristic profile
In recent years, Malmö and the Greater Copenhagen area more widely, have firmly established themselves as popular city break destinations. With its blend of cultural and historic landmarks, modern attractions and natural beauty, the region offers a multifaceted appeal to a broad spectrum of tourist profiles.
Many visitors are drawn to the region for weekend trips, as it offers both exciting city life and relaxing nature trips. As it is seen as a weekend trip destination, a high volume of travellers are recorded to come from Scandinavian countries like Norway, Denmark or Sweden itself, but also from surrounding European countries like Germany and Poland.
Additionally, a significant number of Swedes and Danes own second homes in the Skåne region, reflecting its popularity as a go-to destination for short stays and leisure.
Skåne and the cross-border draw
Another key factor in making Skåne and the Greater Copenhagen area an ideal touristic landscape is its accessibility for travelers from a diverse range of markets. Not only is the city of Malmö itself easily reachable via its airport, but cross-border travel is further enhanced by the Øresund Bridge, connecting Copenhagen to Malmö. It facilitates seamless travel between Sweden, Denmark and northern Europe, allowing tourists to experience the best of both cultures.
Malmö Designer Village - a destination in its own right
At its opening in 2027 Malmö Designer Village will find itself in a unique postion. Surrounded by an affluent, touristically well established area, both nationally and internationally, it provides visitors with a unique shopping experience while simultaneously engaging in and experiencing Swedish culture.
Malmö Designer Village does this by embedding itself in its surroundings and culture, both through its brand mix, featuring Scandinavian and international brands, but also through its other features like the SMAK & HYGGE food court, inspired by similar food halls in Copenhagen or Malmö or its landscaping, actively fostering native plants, shrubs and trees.
With more than 90 brands and 30-70% discounts all year round, Malmö Designer Village is bringing a brand new offer to Skåne and Greater Copenhagen. As the first Premium Outlet in Scandinavia, Malmö Designer Village will become a key attraction for tourists and a destination in its own right, for both local shoppers as well as style-conscious tourists seeking premium brands and quality at affordable prices.
