Malmö Designer Village At Øresund Talks

Written By Guido Assmann

Øresund Talks; From left to right: Noa Redington, Alexandra Lindgren Kaoukji, Head of External Communications & PR, SAS, Marc Perera Christensen, Underdirektør, Dansk Erhverv, Antoine Frey, CEO, Frey Group, Berit Vestergaard, Director Sales & Marketing, Øresundsbron

Bridging Borders, Building Destinations:
FREY at Øresund Talks 2026

Chairman and CEO, Antoine Frey, participated in Øresund Talks 2026 alongside leading political and business representatives to discuss the future potential of the Øresund region through stronger connectivity, tourism, mobility, and cross-border growth.

The discussions further reinforced FREY Group’s strong belief in the region and its long-term potential. With exceptional infrastructure, strong international tourism flows, and a catchment of 3.8 million residents within 90 minutes, the Øresund region represents one of Europe’s most attractive yet underserved markets for premium outlet shopping.

Opening in May 2027, Malmö Designer Village will introduce something Scandinavia does not yet have: a premium lifestyle destination combining the best of the pan-European outlet experience with a strong Scandinavian identity — bringing together leading international and Scandinavian brands within a distinctive hospitality-driven environment.

Guido Assmann
Next

Malmö Designer Village Celebrates Topping Out Ceremony